The Design Process
Each season kicks off with deep research — from competitive and aspirational shopping to trend forecasting. It’s part data, part intuition.
Digital mood board of the season
Initial seasonal shopping and beginning of rig wall
Initial edit of rig for presentations
Rig Wall Inspiration
Boys Color palette derived from inspiration samples and images
Color Palette transition for 2 seasons
Heather colors
Digital Color Validation
Graphic techniques for the season
Digital Print and Pattern Inspo
Digital Print and Pattern Inspo
Swatches
Design Chaos
Vintage Inspiration
Vintage Inspiration
Vintage Inspiration